David Carson

David Carson is an American graphic designer and also best known for his magazine designs because of his experimental typography. He was the art director of the magazine ray gun. The ray gun title that David Carson designed used the colour red because he wanted to make the magazine stand out more than the rest. The text used strong lettering which was mostly bold and fine. Some of the lettering on the magazine was upside down maybe to show the personality of Carson himself. The layout was complex because it varied from time to time. The style that David has used on the magazine is a tricky one because it uses lots of different fonts. He has done this to show different styles to the magazine.

David Carson used different lettering in different fonts these are some of the fonts that he has used and been successful in. the fonts that he has used has different font sizes and fonts to vary the lettering. David Carson used inline fonts to make the text look better than just a flat font. I love the way that Carson uses the different types of lettering sizes and fonts to show a different technique to designs and art.

The layout of the image shows a face made out of lettering of different fonts and sizes. Carson uses different shades of dark and light on the face of the image in lettering of dark purple and light purple which creates a realistic look to the image. Carson also uses small lettering to get all the detail out onto the face. This image is an amazing piece of work by David Carson which evolves the way of the art world to another level. The way the lettering is laid out is beautiful and keeps me shocked in the way such an idea could have been designed.

Neville Brody

Neville Brody is an English graphic designer, typographer and art director who was born on April 23rd, 1957 in London. He was also one of the first to find fontworks and also designed a lot of typefaces. Neville aslo designed alot of famous logos such as the macromedia and shockwave logos. The macromedia logo includes a lot of bold and rounded font for all the lettering. The design of the macromedia shockwave is also in a rounded design same as the font. The colours of the logo orange and red make the logo strong and bold and also keep the viewers focused on the image more. The font of macromedia is in a simple fine font then changes to a caps view on shockwave. I like the way the logo is set out and the layout of the logo because the neville uses a bold round font for the text which makes it more appealing to the viewer.

Neville brody has also designed the Nike just do it logo which is a worldwide seller until today. In this design Neville has used a two toned font in white and black to make it stand out clearly to the viewers. Neville has also used a very bold fine font to the lettering of the text. He has also used the colour red for the Nike logo in the corner of the image to make it more clear from all the rest of the text and images. Neville has designed some of the lettering in a bolder and a bigger font than the rest of the text. Neville’s designs mostly include bold textured lettering to make his points clear. I really like the two tone colour to the text that Neville has used because it has a really bold look to the image.

Neville used a lot of techniques of typography which also emphasised a lot of other designers. The newest experimental form of typography Neville used was the fuse technique. The poster includes a large sized number 3 for the background to make it stand out on the poster. Neville researched many techniques were he also created a lot of his own pieces. I like the background layout that Neville uses in his work because he thinks of his ideas a lot and brings a more emphasising look to art instead of just a simple design with a simplistic font.

Saul Bass

Vertigo:
Saul Basses work uses many different visual elements and a variety of visualized elements. Saul Bass used these elements such as balance, colour, font and perspective. Saul Bass has also given the vertigo film poster an asymmetric font which gives an impression of an unbalanced text. Saul Bass maybe uses the lettering on the poster for a different reason for example; “the long down strokes” on letter “T” may reflect the character’s aggressiveness. Saul Bass has also used the colour red for the background; the colour red can also influence danger or anger. Whereas Saul Bass, on the other hand has used black and white, this is a total opposite to the colour red, used on the man above the woman on the film poster. The colour intensifies the danger whether the woman is being harmed or helped by the man either way there is danger. The vortex in the image also expresses some kind of movement in the poster which could be a clue to the viewer in the film. Saul bass also used to like stark designs, spirals, white and red and also really favoured the colour black which he used a lot in his work. I think the vortex looks like a nice design used because it keeps you focused on the whole poster and drags you into the image.

The man with the golden arm:
Saul bass uses a red font for the title which shows a dangerous look to the poster and gives an angered appearance to the film. Saul Bass has also used a bold textural font to make it bright and stand out onto the poster just to catch their attention. Saul Bass has used black blocks to separate the images and text. An image of an arm is also shown in the poster so that it relates to the title “golden arm”. Saul bass also has used a range of colours for example blue, red and lime. Saul bass has used a different type of font for the actors and actresses and also changed the colour of the font to yellow to make it stand out. I quite like the complexity and variation of the fonts that are used in the image. The colours used in the image e.g. blue, red and lime, shows different views and moods to the image and the characters the colours have been added to.

Anatomy of a murder:
Saul bass also created another movie poster called anatomy of a murder which included two different colours red and yellow. An inline font is used for the names of the people in the film on the poster to make it stand out. Saul bass used many designs of images to suit the film and the story line. In this poster he has used a body in black which represents murder. The text is carved into the image of the body which looks like it has cut into the body, this also could relate to the movie label “murder”. The most effective and most influencing part on the poster by Saul Bass is the tones of colours used and also the way the font has inline into the image and text to make it strand out on the poster. I really like Saul Bass’s work because it keeps me thinking on every piece of work that he has created to figure out what the image and designs is trying to show or what the point is that he is putting across.